Use www.linkvendor.com to receive a free site analysis. It will tell you how optimized your site is for free!
Another service that does site analysis is Traffic Blazer. Traffic Blazer costs $29.99/year.
Check out the blog at www.3olivestudios.com for more tips
In search engine optimization, one of the most important steps is link building. Here are some tips on how to get other sites to link back to your own.
1. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.
2. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
3. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.
4. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
5. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
6. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content.
7. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.
8. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
9. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
10. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.
